Commercial Challenge: Drive sustained brand engagement for Land Rover in a post-lockdown market. The strategic objective was to seamlessly bridge digital interaction with physical outdoor exploration, incentivising the public to spend two rejuvenating hours a week in nature.

GTM Strategy & Execution: Developed and launched the "#Outspiration Hunt," a national virtual treasure hunt powered by Augmented Reality (AR). Gamified the outdoor experience by deploying elusive AR pins across the country, supported by a cohesive omnichannel content ecosystem encompassing strategy films, targeted social streams, and out-of-home (OOH) media.

Commercial Outcome: Generated 362,578 cross-platform impressions and 15,849 hub visitors, successfully converting traffic into 7,040 active AR hunt participants. The execution drove a 30% increase in brand engagement and a 3%pp lift in overall brand love, while securing "Campaign of the Year" at the 2021 AMCA Awards.