Commercial Challenge: Drive global demand for the new 675LT supercar. A car built on the edge of legality. The strategic objective was to stimulate buyer urgency and secure pre-orders prior to production.

GTM Strategy & Execution: Led the global product narrative and launch execution. Delivered a targeted suite of teaser campaigns and launch assets to cultivate exclusivity and capture an affluent demographic.

Commercial Outcome: Generated sustained market demand, successfully selling out the 675LT production run before manufacturing began.