Commercial Challenge: Drive player adoption for the PlayStation VR2 hardware ecosystem through the launch of a flagship exclusive software title (Synapse). The objective was to bridge digital gameplay with new hardware capabilities to stimulate market traction.

GTM Strategy & Execution: Developed the product positioning and global launch narrative. Developed the "A Deadly State of Mind" platform, translating complex VR software features into a clear, consumer-facing hardware value proposition.

Commercial Outcome: Generated software market traction and accelerated user adoption for the newly launched PlayStation VR2 ecosystem.