Commercial Challenge: Solidify the strategic partnership between Jaguar and The Wimbledon Championships by leveraging their shared status as British cultural icons. The objective was to position Jaguar as the definitive premium alternative car brand by designing a highly immersive, brand-owned technology experience.

GTM Strategy & Execution: Defined the product positioning and value proposition for 'The Roar of Wimbledon', a proposed 360-degree spatial audio experience. Collaborated with technical production partners (Unit 9) to architect an immersive tech integration designed to seamlessly merge brand heritage with deep-tech innovation.

Commercial Outcome: Delivered a fully scoped go-to-market and technical framework, establishing a scalable blueprint for bridging premium automotive positioning with elite sports engagement and demonstrating the brand's capacity for high-stakes technical integrations.