Commercial Challenge: Reposition Jaguar from a traditional automotive manufacturer into a progressive, elegant electric brand. The strategic objective was to elevate market perception and capture a premium demographic through a high-profile broadcast sponsorship with the new Sky Documentaries channel.

GTM Strategy & Execution: Defined the strategic narrative for the "Extraordinary Stories" broadcast partnership. Collaborated directly with Ben Lawrie of Flying Mile Films to execute a suite of premium broadcast assets, translating complex vehicle engineering—including aerodynamics, spatial sound, and machine modelling—into an accessible, tech-forward brand story.

Commercial Outcome: Delivered a high-impact broadcast ecosystem that secured premium visibility across Sky's flagship programming, successfully modernising Jaguar’s market positioning as a progressive industry leader.